Ever since the pandemic, India has become a hub for K-content with more and more people tuning to it. With that, the demand for events and festivals catering to this specific theme could be seen increasing.
People have begun to display interest in Korean culture as a whole, accepting and enjoying the food, adapting to the language as well, and consuming Korean content in the form of music and dramas. To add more, Skillbox, one of the fastest-growing live entertainment companies, recently announced a new flagship called ‘K-Wave.’
K-Wave is a festival that is set to take place in Bangalore on 28th October this year, it is a day-long immersive festival featuring a K-pop Live Arena for K-Pop acts, dance-offs, curated K-food experience zone, flea bazaar as well as cocktail and dessert bars.
Further building on the festival, K-Wave intends to increase the influence of Hallyu to the vast majority of the populace that is curious to have a taste of this culture. Apart from the norm i.e. the music and drama, K-Wave’s inclusive system brings food, beauty, dance, and art.
Skillbox is a platform that aims to pioneer the way for live entertainment driven by originality, bookings, and innovation in ticketing technology. With more than 200k registered users, the company focuses on its niche, community-led events and experience. Skillbox has been the official ticketing platform for events and artists like VH1 Supersonic Festival, DIVINE, Tale of Us India Tour, Day of sLick!, Plini, Fkj Kayan to name a few. Not to mention, the company has also curated live experiences for multiple brands like Royal Enfield, American Pride, John Jacobs, etc. Some original Skillbox IPs include Bloomverse Festival, LiveBox & Lemonade Festival. Skillbox was also one of the first live music promoters to incorporate NFT revenue streams as a part of their original IP, Lemonade Music Festival in Goa.
The festival will commence at Jayamahal Palace, Bangalore on 28th October 2023 and is open to all ages. The bookings for the early bird tickets are out now on Skillbox with the artist lineup and other announcements to follow soon in the upcoming weeks.