Culture

Stray Kids’ Felix has been selected as the new face for BBQ! On June 23 KST, BBQ announced its partnership with Felix through official media channels by unveiling teaser videos...

The global rise of Hallyu has introduced international audiences to Korean history, culture, and society while also generating curiosity about them through a wide range of storytelling. Beyond music, films,...

For decades, one of the first things that confused many foreigners in South Korea wasn’t the language, the food, or even the subway system - it was age. How could...

It is no secret that Korea has attracted massive interest from Indians and K-pop fans alike, owing not only to globally popular groups such as BTS and BLACKPINK, but also...

Dreaming of visiting South Korea since her school days, Shenbagam, aka Shenba (played by Priyanka Arulmohan), finally gets to fulfill her lifelong dream, but at a cost too dear for...

The calendar says March. But in Korea, March means something more. The first full moon of the lunar new year is rising, and with it, ancient fires blaze, lanterns glow,...

IVE’s Liz has officially stepped into the beauty spotlight! On February 26, TONYMOLY announced Liz as the brand’s new global ambassador through an Instagram post. The appointment coincides with the...

The moment a K-pop concert is announced, hearts start racing. Notifications light up group chats, timelines flood with excitement, and fans everywhere begin asking the same question: ‘Am I ready?'....

A Homecoming Beyond the Calendar In many parts of the world, the New Year is marked by countdowns and fireworks. In South Korea, however, the true beginning of the year...

Most new students spend February in anticipation of the new semester. It’s the time when they begin imagining their first walk across campus. But while the excitement builds, application portals...