Culture

Why Is Everyone in South Korea Talking About MBTI? Imagine meeting someone for the first time and being asked, “What’s your MBTI?” In South Korea, this question has become increasingly...

A tiny rice cake, an autumn moon, and the beautiful idea that what is still growing can be worth celebrating… On an autumn evening in Korea, the moon takes centre...

When people first begin learning Korean, one of the first things they often do is look up English translations for the vocabulary they learn. While most Korean words have direct...

BTS is expanding its influence beyond music with a landmark collaboration with the British Museum! BTS has officially teamed up with the British Museum for a unique cultural initiative that...

Stray Kids’ Felix has been selected as the new face for BBQ! On June 23 KST, BBQ announced its partnership with Felix through official media channels by unveiling teaser videos...

The global rise of Hallyu has introduced international audiences to Korean history, culture, and society while also generating curiosity about them through a wide range of storytelling. Beyond music, films,...

For decades, one of the first things that confused many foreigners in South Korea wasn’t the language, the food, or even the subway system - it was age. How could...

It is no secret that Korea has attracted massive interest from Indians and K-pop fans alike, owing not only to globally popular groups such as BTS and BLACKPINK, but also...

Dreaming of visiting South Korea since her school days, Shenbagam, aka Shenba (played by Priyanka Arulmohan), finally gets to fulfill her lifelong dream, but at a cost too dear for...

The calendar says March. But in Korea, March means something more. The first full moon of the lunar new year is rising, and with it, ancient fires blaze, lanterns glow,...