K-Lifestyle

SEVENTEEN’s JEONGHAN has been announced as the new global ambassador for Mardi Mercredi and SW19! On October 1, Mardi Mercredi's official Instagram page shared the announcement with the caption, “The...

BTS member V has been named the new global brand ambassador of London-based technology brand Nothing. The partnership was unveiled alongside a new campaign featuring V wearing the brand’s latest...

aespa’s NINGNING officially named as the new ambassador for Italian luxury brand BVLGARI! On September 21, BVLGARI announced the exciting news via its social media, stating, “Singer Ningning joins the...

Back in the day, Korean fashion in India was limited to K-dramas and music videos. Today, however, K-fashion has become an integral part of everyday life. From the college campuses...

BTS’ Jung Kook is stepping into fashion design with Calvin Klein’s first-ever collaborative capsule collection, ‘CKJK.’  On May 18 KST, Calvin Klein unveiled teaser visuals for the upcoming collection on...

Byeon Woo Seok embarks on a new journey with BVLGARI! On May 11 KST, Italian luxury jewelry house BVLGARI announced Byeon Woo Seok as its latest ambassador. Alongside the announcement,...

aespa’s NINGNING begins a new chapter with GUCCI! On April 29 KST, GUCCI announced NINGNING as its latest Global Ambassador through official channels, highlighting her distinctive artistic identity and stage...

TXT’s Yeonjun continues to make strides in the global fashion scene! On April 27 KST, Miu Miu announced Yeonjun as its first-ever ‘Friend of the House’ via its official social...

BLACKPINK’s LISA is officially set to launch her self-designed collection for Kith Women soon! On February 16, LISA teamed up with Kith Women to unveil an Instagram video showcasing her modeling...

BLACKPINK’s ROSÉ is set to make her GRAMMY debut! On January 30 KST, the GRAMMYs announced that ROSÉ will be performing at the upcoming 2026 GRAMMY Awards ceremony. This marks...