Culture

MEOVV shines as the new face of L’Oréal Paris! On February 28, French beauty brand L’Oréal Paris announced that rising K-pop group MEOVV has been named its newest brand ambassador....

Idol and actress Lim YoonA is the new face of Sulwhasoo! On February 28, Korean luxury beauty brand Sulwhasoo revealed that Girls' Generation's YoonA has been named its new Global...

As February winds down, let's celebrate love one last time with a collection of heartfelt endearments for your special someone. In Korea, expressing affection for family, friends, and that special...

aespa's Ningning is the new face of Maybelline New York! On February 25, American beauty brand Maybelline New York announced that aespa’s Ningning has been chosen as its newest Asia...

When it comes to celebrating love, Valentine’s Day often takes the spotlight. But did you know, that South Korea takes it to a whole new level with a year-round lineup...

February—ah, the month of love! While Valentine’s Day on February 14 is widely celebrated as a day of romance in the West, South Korea takes romantic celebrations to another level...

Stray Kids’ Hyunjin shines as a cover star on Marie Claire Korea's March issue! On February 13, Marie Claire Korea shared stills of Stray Kids’ Hyunjin as the cover star...

안녕하세요 (an-nyeong ha-se-yo), everyone! With 발렌타인데이 (Bal-len-ta-in-de-i), aka Valentine’s Day just around the corner, we are back again to help you sprinkle some Korean charm into the mix. Whether you’re...

안녕하세요 (an-nyeong ha-se-yo), everyone! Cupid’s calendar has just made its way to February and the season of love has begun, but hold up—we are here to remind you that love...

Seollal (설날) is the Korean New Year and one of the most significant holidays in South Korea. It marks the first day of the lunar calendar and is a time...