Culture

A Homecoming Beyond the Calendar In many parts of the world, the New Year is marked by countdowns and fireworks. In South Korea, however, the true beginning of the year...

Most new students spend February in anticipation of the new semester. It’s the time when they begin imagining their first walk across campus. But while the excitement builds, application portals...

BOYNEXTDOOR continues its rise as a global hot trendsetter with Buldak! On February 9 KST, Samyang Foods delighted fans by announcing BOYNEXTDOOR as the new global models for its iconic...

Let’s be real: you’ve done Seoul. You’ve battled the crowds in Myeongdong, waited an hour for a photo in Ikseon-dong, and eaten enough street food to fuel a small army....

Beyond soju’s neon green bottles lies a forgotten world of flavors—monk-brewed elixirs simmered in copper pots. Aphrodisiac berry wines were once sipped by Joseon royalty. It is an unseen world...

Winter in Korea is a magical time, with snowflakes gently falling on the bustling streets of Seoul and the picturesque mountains of Gangwon-do. But, as the temperatures drop, the fashion...

Mac Cosmetics welcomes the new face of its brand! On December 14 KST, MAC Cosmetics announced MEOVV’s ELLA as its new global brand ambassador through their official social media channel....

Winters in Korea are no joke—they’re extremely cold, windy, and dry. But the good news? Korea has its own winter culture, habits, and essentials that make everything warmer and easier....

As the weather turns chilly and the days get shorter, Korea begins to feel extra cozy. Streets fill with warm food carts, cafés switch to seasonal menus, and it’s officially...

As November arrives, the air grows crisp and chilly, making you reach for cozy sweaters, warm drinks, or a 핫팩 (hat-paek/hot pack) tucked in your pocket. The streets are lined...