Stray Kids’ Felix has been selected as the new face for BBQ!
On June 23 KST, BBQ announced its partnership with Felix through official media channels by unveiling teaser videos for the brand’s upcoming new menu launch, with the caption: “BBQ × FELIX. The most anticipated combination has finally come together.”
이런 바삭함, 처음일 걸?
BBQ x Felix
드디어 하나가 된 가장 기대되는 조합세상에 없던 단짠.바삭! 치킨이
드디어 공개됩니다.Best of the Best Quality, BBQ
coming soon pic.twitter.com/BhYLMhu2LO
— BBQ 비비큐 (@BBQ_KOREA) June 23, 2026
The collaboration carries a personal connection, as Felix has previously shared his love for BBQ menu items such as Crunch Butter Chicken and Jamaica Sotteok Manna Chicken through fan communication platforms, making the deal even more special.
이런 바삭함, 처음일 걸?
BBQ x Felix
드디어 하나가 된 가장 기대되는 조합세상에 없던 단짠.바삭! 치킨이
드디어 공개됩니다.Best of the Best Quality, BBQ
coming soon pic.twitter.com/CiJWwZO8Do
— BBQ 비비큐 (@BBQ_KOREA) June 23, 2026
A BBQ official stated, “Felix is an artist with global influence not only in music but also in the fashion and beauty fields. Above all, with the authentic story that he is a consumer who has consistently enjoyed BBQ, we expect to connect with domestic and international customers more naturally. Going forward, we plan to sensibly deliver BBQ’s unique brand experience to consumers worldwide through new menus and diverse content to be presented together with Felix.”
With Felix now representing the brand on a global scale, fans can look forward to seeing the Stray Kids star bring together the growing influence of K-pop and K-food through this new partnership.
Written by: Shrutha Keerthi E
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