Culture

The calendar says March. But in Korea, March means something more. The first full moon of the lunar new year is rising, and with it, ancient fires blaze, lanterns glow,...

IVE’s Liz has officially stepped into the beauty spotlight! On February 26, TONYMOLY announced Liz as the brand’s new global ambassador through an Instagram post. The appointment coincides with the...

The moment a K-pop concert is announced, hearts start racing. Notifications light up group chats, timelines flood with excitement, and fans everywhere begin asking the same question: ‘Am I ready?'....

A Homecoming Beyond the Calendar In many parts of the world, the New Year is marked by countdowns and fireworks. In South Korea, however, the true beginning of the year...

Most new students spend February in anticipation of the new semester. It’s the time when they begin imagining their first walk across campus. But while the excitement builds, application portals...

BOYNEXTDOOR continues its rise as a global hot trendsetter with Buldak! On February 9 KST, Samyang Foods delighted fans by announcing BOYNEXTDOOR as the new global models for its iconic...

Let’s be real: you’ve done Seoul. You’ve battled the crowds in Myeongdong, waited an hour for a photo in Ikseon-dong, and eaten enough street food to fuel a small army....

Beyond soju’s neon green bottles lies a forgotten world of flavors—monk-brewed elixirs simmered in copper pots. Aphrodisiac berry wines were once sipped by Joseon royalty. It is an unseen world...

Winter in Korea is a magical time, with snowflakes gently falling on the bustling streets of Seoul and the picturesque mountains of Gangwon-do. But, as the temperatures drop, the fashion...

Mac Cosmetics welcomes the new face of its brand! On December 14 KST, MAC Cosmetics announced MEOVV’s ELLA as its new global brand ambassador through their official social media channel....