Actor Park Bo Gum’s Gucci Era Officially Begins!
On November 5 KST, Italian luxury fashion house Gucci announced Park Bo Gum’s appointment through its official social media channels, stating, “A new chapter with Park Bo Gum. Our latest Global Brand Ambassador enters the Gucci family.”
A NEW CHAPTER WITH PARK BO GUM
Our latest Global Brand Ambassador enters the Gucci family. #ParkBoGum https://t.co/IsvrbjzYss
— gucci (@gucci) November 5, 2026
Expressing his excitement about the collaboration, the actor said, “I’m delighted to write a new story together on top of Gucci’s century-long heritage. I look forward to deeply understanding the style language Demna will bring to Gucci and embarking on a journey to add another layer of aesthetics to it.”
Welcoming #ParkBoGum as the House’s Global Brand Ambassador. https://t.co/AunIpJCMxX
— gucci (@gucci) November 5, 2026
As part of the partnership, Park Bo Gum will represent the fashion house at major events and participate in various brand projects. Gucci also shared, “Park Bo Gum’s diverse acting career and willingness to take on new challenges align with the values the brand strives to embody.”
The appointment also marks a new chapter in Park Bo Gum’s journey with global luxury fashion. With Demna leading Gucci’s creative direction, the actor’s appointment brings together his distinctive charm and the house’s evolving creative identity.
Written by: Shrutha Keerthi E
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