ITZY Become Maybelline New York’s Global Brand Face; Maybelline’s First K-Pop Idols As Spokesmodels

Maybelline’s New Face!

On March 31, American Beauty Brand Maybelline New York officially announced ITZY as their new face, making them the very first K-Pop idols to become the brand’s spokesmodels. The girls will now join Gigi Hadid and Storm Reid in representing the brand, globally.

Trisha Ayyagari, the Global Brand President of Maybelline New York said “I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals. ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful, and I am so excited to bring these voices to Maybelline!”

[ #Maybelline ]
Introducing #ITZY as the first K-pop band to become a NEW #GlobalAmbassador of the No.1 global make-up brand Maybelline New York 🗽 Fall in love with the five members of ITZY❤️ Here’s the first #MaybellineXITZY video🔥 @Maybelline#MaybellineITZY #Maybelline pic.twitter.com/Qim7QLK5Gx

— ITZY (@ITZYofficial) March 31, 2021

The ITZY members stated, “We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community. It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”

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