French Fashion House, Louis Vuitton made an announcement naming BTS as their newest house ambassadors. BTS had earlier made a stylish appearance at the Grammy’s with their custom Louis Vuitton and it now looks like, maybe it was a subtle announcement.
In a press release, Louis Vuitton called BTS, “one of the most renowned and influential groups in the world,” adding that “BTS’ ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.”
The Luxury Fashion Brand also tweeted the announcement alongside a new picture BTS sporting pastel-hued LV looks.
#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. pic.twitter.com/WzRHWb3piB
— Louis Vuitton (@LouisVuitton) April 23, 2021
Louis Vuitton’s Men’s Artistic Director, Virgil Abloh also stated that he had spent time with BTS to go over creative visions and ideas for the brand and said, “I am delighted BTS are joining Louis Vuitton today.” He further added, “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
.@bts_bighit for #LouisVuitton. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” – @VirgilAbloh, Men’s Artistic Director. #BTS pic.twitter.com/1GM3aYef6U
— Louis Vuitton (@LouisVuitton) April 23, 2021
In response to the news, BTS stated, “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us”.
Louis Vuitton later released more images of BTS and few individual pictures.
Besides their music, BTS is also known for their fashion sense and they have been seen wearing various luxury brands like Dior, Gucci, Saint Laurent but this is their first time partnering with a Global Luxury Brand.
As part of this new partnership, BTS will be teaming up with Louis Vuitton on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances.
Congratulations to BTS, Louis Vuitton and Army!
In other related news, McDonalds recently announced a collaboration with BTS. The global fast food giant will provide its customers BTS’s favourite McDonald’s order using its Famous Orders promotions. BTS’ signature order will include either a nine- or 10-piece Chicken McNuggets, depending on the market, as well as medium World Famous fries, a medium drink and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’s South Korea and this will be available in India as well. McDonald’s Teams with BTS + BTS Meal will be in India & Other Countries
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