THE BTS MEAL!
McDonald’s is officially collaborating with BTS! The global fast food giant will provide its customers BTS’s favourite McDonald’s order using its Famous Orders promotions. In this way, they reintroduce consumers to its core menu items, like the Quarter Pounder burger, and to stay culturally relevant. McDonald’s kicked off this marketing strategy in September by teaming up with rapper Travis Scott. His order was so popular that it caused Quarter Pounder shortages for some McDonald’s locations and it was also said that the company hit various records across its social media handles when the collaboration was announced. A follow-up deal with reggaeton singer J. Balvin also boosted sales.
BTS’ signature order will include either a nine- or 10-piece Chicken McNuggets, depending on the market, as well as medium World Famous fries, a medium drink and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’s South Korea.
McDonald’s collaboration with BTS is said to be implemented in almost 50 countries including India! This is the first time that the company will highlight a celebrity’s favorite order in more than one market. The promotion will start rolling out on May 26 and it is expected that the collaboration will be a great success. ARMYs are already excited for this collaboration and have been trending hashtags like #McDonald worldwide. In India as well, the hashtags #McDonald and #BTSMeal are trending at no.8 and no.24 respectively in Twitter. The BTS Meal will be available in India this June.
ARMY are you looking forward for this? Are you excited that India is getting The BTS Meal? Will things like this open way for BTS concert? Let us know what you think.
Written By Contributory Writer – Poorana Porkalai