Nothing Announces BTS’ V As The New Global Brand Ambassador

BTS member V has been named the new global brand ambassador of London-based technology brand Nothing.

The partnership was unveiled alongside a new campaign featuring V wearing the brand’s latest premium launch, Headphone (1) Pro, through Nothing’s official social media post. The campaign highlights experimentation, versatility and authentic creative expression while bringing together V’s influence in music culture and Nothing’s design-led approach to technology.

Introducing Headphone (1) Pro
w/ Global Brand Ambassador V

Our most ambitious audio project brings studio-grade tools to everyday listening. Headphone (1) Pro has a triple driver architecture for deeper bass, textured vocals and richer instruments. Our strongest Active Noise… pic.twitter.com/T75LNB421c

— Nothing (@nothing) September 28, 2026

Nothing describes Headphone (1) Pro as its most advanced audio product to date and the first chapter of its new Pro Series. The headphones feature a triple-driver architecture designed for deeper bass, textured vocals and richer instruments, along with Active Noise Cancellation, Dynamic Spatial Audio and studio-inspired sound tools developed in collaboration with London’s Metropolis Studios.

V looks at [YOUR NAME] while playing [YOUR FAVOURITE SONG] on Headphone (1) Pro w/ three drivers for more sonic detail.

NOTHING (V)
w/ the new Headphone (1) Pro pic.twitter.com/8ITlTK3p0p

— Nothing (@nothing) September 29, 2026

“I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative expression. I look forward to our journey together,” V shared.

Nothing’s Co-Founder and CEO Carl Pei praised V’s creative instincts, noting that his willingness to explore different sounds and styles aligns closely with what the company wanted to capture through Headphone (1) Pro.

With V joining Nothing as its Global Brand Ambassador, the collaboration brings together music, technology and creative expression as the company expands further into the premium audio space.

Written by: Shrutha Keerthi E

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