IVE drops their third EP ‘IVE EMPATHY’ and unveils their bold ‘ATTITUDE’ in a new music video.
On February 3, IVE released their third EP ‘IVE EMPATHY’ alongside the MV for its second title track, ‘ATTITUDE’. The music video transports viewers to a world where mechanical routines reign supreme, but the group’s distinctive attitude shines through, injecting a welcome dose of personality into the narrative. All six members, Gaeul, An Yujin Rei, Jang Wonyoung, Liz, and Leeseo boldly stand out with their unique attitude, injecting a much-needed dose of personality into the narrative.
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The music video’s themes of individuality and self-expression are woven throughout the storyline, as the members defy the monotony of their surroundings. With their dynamic performances and striking visuals, the group adds an engaging layer to the narrative, cleverly subverting the mechanized world around them.
What makes ‘ATTITUDE’ even more special is Jang Wonyoung’s participation in the lyrics of the song.
The other songs in ‘IVE EMPATHY’ include ‘REBEL HEART,’ which also served as a title track, and was pre-released in January, ‘FLU,’ ‘You Wanna Cry,’ ‘Thank U,’ a song in which Liz participated as a lyricist, and ‘TKO’.
By embracing their distinct personalities and styles, IVE has created a truly immersive experience through this EP, resonating with viewers on a deeper level.
Written by – Stuti
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