BTS’ J-Hope Shines In His First Louis Vuitton Campaign

K-Pop idol and global sensation J-Hope is seen flaunting his moves in his first campaign as house ambassador for French luxury house Louis Vuitton.

Known for his artistic and creative style and interests, J-Hope was announced as the house’s ambassador back in February. 

In the campaign photos as shared by the brand, South Korean rapper J-hope wears monochromatic outfits while sporting the iconic Louis Vuitton Keepall. 

He shows off his fluid choreography and versatile movements. “The bag becomes an extension of his shifting form” the brand shared with WWD exclusively.

 

J-hope is the leading dancer of the K-pop group BTS  and is currently serving his mandatory military enlistment in the South Korean army.

J-hope’s ‘J-Hope in the Box’ and Suga’s ‘Road to D-Day’ documentaries are set to release in theatres worldwide on June 17 to commemorate the group’s 10th anniversary. The group released a new song ‘Take Two’ and shared a special live performance for the fans as part of their 2023 BTS Festa celebrations.

Written by Masha Antoinette

Connect with us on Instagram Twitter YouTube for more content, interviews, & news.