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RIIZE’s ANTON Appointed as Brand Ambassador for Saint Laurent

The singer makes his high-fashion debut in an all-black Saint Laurent collection right after attending the brand's Paris show.

Contributor by Contributor
02 October, 2026
in K-POP
0
RIIZE’s ANTON Appointed as Brand Ambassador for Saint Laurent

RIIZE’s ANTON has officially been named Saint Laurent‘s ambassador!

On October 2 KST, SM Entertainment announced that RIIZE member ANTON has been appointed as the latest ambassador for the French luxury fashion house Saint Laurent.

Previously, on September 29, ANTON attended the Saint Laurent Women’s Summer 2027 show during Paris Fashion Week in Paris, marking his first appearance at the show for the luxury fashion house. He arrived in an all-black Saint Laurent look, showcasing the brand’s refined and contemporary aesthetic.

Speaking about the new partnership, ANTON shared, “I am happy and grateful to be given the opportunity to work with Saint Laurent as an ambassador, as I’ve loved the brand for a long time. I’m especially excited to explore the world of Saint Laurent more deeply, which I think will also give me new inspiration. I look forward to representing the brand in my own style.”

Ahead of his Paris appearance, ANTON also featured in Esquire Korea‘s October issue as the new face of Saint Laurent, styled by Creative Director Anthony Vaccarello, presenting a more mature and refined side of the RIIZE member.

With his new role at Saint Laurent, ANTON now begins a new chapter in his growing presence in global fashion.

Written by: Shrutha Keerthi E

Connect with us on Instagram | X | YouTube for more content, interviews, & news.

Tags: AMBASSADORANTHONY VACCARELLOAntonfashionPARIS FASHION WEEKRIIZERIIZE ANTON AMBASSADOR FOR SAINT LAURENTSaint LaurentSM EntertainmentSS27
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