ITZY’s Yeji has been announced as the brand ambassador for Roger Vivier!
On February 20, the French luxury brand Roger Vivier revealed through their official social media channels that ITZY’s leader, Hwang Yeji, has been appointed as their brand ambassador. The brand expressed its excitement in welcoming Yeji, noting that her contemporary style aligns perfectly with Maison’s vision. The post mentioned, “Roger Vivier is delighted to welcome YEJI, multitalented artist and global phenomenon, as brand ambassador. As a leading figure in the K-pop world, YEJI has become an icon for a new generation of fashion-forward individuals, embodying a bold and contemporary vision of style which perfectly aligns with the Maison’s heritage of elegance, creativity, and innovation. Roger Vivier looks forward to showcasing this creative synergy through upcoming projects and exclusive collaborations.”
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According to the post on the official social media handle of Harper’s Bazaar Korea, Yeji will exclusively collaborate with Roger Vivier’s Creative Director Gherardo Felloni, on the project.
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Hwang Yeji debuted with ITZY in 2019 and is the first member who is scheduled for a solo debut. The teaser for her solo debut album ‘AIR’ was unveiled on February 9 while the album itself is scheduled to be released on March 10 at 6 PM KST (2:30 PM IST).
Written by – Riddhi Mishra
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