ENHYPEN partnered with the Korean Red Cross to spread awareness and encourage participation in blood donation!
On January 13, BELIFT LAB, a HYBE Music Group label, officially announced that it had signed an MOU with the Korean Red Cross Blood Service Division during a ceremony held on January 12 at HYBE’s headquarters in Seoul.
The agreement outlines joint efforts on blood donation campaigns and other social contribution activities featuring ENHYPEN, alongside broader initiatives aimed at fostering a stable blood donation culture. The collaboration has drawn interest for its unique alignment with ENHYPEN’s vampire-themed artistic universe, which continues with the release of the group’s seventh mini-album, ‘THE SIN: VANISH’, set to drop on January 16.
Kim Taeho, CEO of BELIFT LAB, said, “ENHYPEN’s team name embodies the meaning of different beings connecting and, through that connection, moving forward into a more expanded world. The collaboration we are beginning today is a process of putting the meaning of ‘connection’ into practice in reality. I hope that ENHYPEN’s narrative and message, combined with the value of sharing life through blood donation, will be delivered as a meaningful experience to the younger generation.”
ENHYPEN leader Jungwon added that donating blood is a form of sharing where small acts of courage come together to save someone’s day and life. He expressed his honor in leading such a meaningful campaign and hoped it would contribute to a warmer world.
The partnership underscores how ENHYPEN’s influence extends beyond music, channeling their global reach into life-saving social impact.
Written by: Aanchal Pathak
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