BTS’ V (Kim Taehyung) is officially the new brand ambassador for Coca-Cola Korea.
On July 31, Coca-Cola Korea introduced V as the new face of its Coca-Cola Zero campaign, drawing attention both in South Korea and internationally. The campaign features V in a polished, modern look, with visuals that highlight his striking presence and effortlessly cool style.
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In the featured images, V is dressed in a white tee paired with a black denim jacket and an official red Coca-Cola cap, holding a Coke Zero with a confident, relaxed expression. In another shot, he wears a white tee and jeans with a checkered shirt tied around his waist, giving off a more playful, outgoing vibe.
Adding to the excitement, several magazines shared sneak peeks from V’s campaign shoot, offering fans exclusive behind-the-scenes glimpses. Alongside the photos, V also participated in fun segments, short interviews, and additional content shared across the platforms.
This marks V’s first solo endorsement with Coca-Cola and is a major step in his thriving career as a solo artist and global icon. The campaign not only showcases V’s star power but also strengthens Coca-Cola Zero’s appeal to a younger, style-conscious audience.
Written by: Aanchal Pathak
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