Singer-songwriter and producer B.I embarks on a new chapter as the representative producer of 131 Label.
On April 28, 131 Label announced that B.I will no longer serve solely as the label’s leading artist but will also take on full responsibility for shaping its vision, producing music, and overseeing artist management. This expanded role marks a significant step in his evolution from idol to creative executive.
Reflecting on his journey, B.I shared, “Since releasing my first solo album ‘WATERFALL’ on June 1, 2021, there have been many realistic difficulties, but I was able to come this far thanks to the fans who believed in and loved my music.” He added, “I was able to endure the difficult moments during my four years as a solo artist thanks to the fans who were always by my side. Based on those times, I now want to communicate with my fans more deeply and for a longer time through music.”
Notably, B.I had stepped down from his role as head of 131 Label in 2023 to focus on his music.
B.I recently wrapped up his ‘HYPE UP’ tour, which concluded at the Bruce Mason Centre in New Zealand on April 27. He is now focused on his upcoming third full-length album ‘WONDERLAND,’ set for release on June 1. Previously released teasers featuring a whimsical theme park concept suggest a fresh and imaginative artistic direction, offering a new side of B.I’s musicality.
With a major leadership role at 131 Label and new music on the horizon, B.I continues to redefine himself as both an artist and a visionary leader.
Written by: Prachi
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