K-pop group A.C.E parts ways with Beat Interactive.
On March 21, Beat Interactive confirmed that all five members of the K-pop group A.C.E would officially part ways with the agency after working together for a decade. The exclusive contracts of A.C.E members—Lee Donghun, Wow, Park Junhee, Kim Byeongkwan, and Kang Yuchan—will come to an end on March 31, 2025.
Beat Interactive assured fans that A.C.E would retain full rights to their group name and related content, allowing the group to continue their journey as A.C.E without any limitations. The agency stated, “After thorough and thoughtful discussions with the members, both parties have mutually agreed not to extend the contract and to conclude our management responsibilities. Departing from conventional industry practices, we have decided to allow A.C.E to freely continue using the group name and related content, without any conditions, so that their journey as A.C.E may continue seamlessly.”
Read the full statement by the agency below:
Dear fans,
This is Beat Interactive.First and foremost, we would like to express our heartfelt gratitude to Choice, the fans who have loved and supported A.C.E.
We hereby inform you that our exclusive contract with A.C.E will officially come to an end as of March 31, 2025.
After thorough and thoughtful discussions with the members, both parties have mutually agreed not to extend the contract and to conclude our management responsibilities. Departing from conventional industry practices, we have decided to allow A.C.E to freely continue using the group name and related content, without any conditions, so that their journey as A.C.E may continue seamlessly.
It has been an honor to have shared 10 meaningful years together—A.C.E as artists, and Beat Interactive as their supporting partner—creating moments of true value side by side.
Beat Interactive began with two staff members and five trainees—brought together by a serendipitous meeting between a young manager and aspiring artists. Our goal has always been to deliver music that reflects the unique colors of A.C.E while speaking to the values and questions of our time.
Together, we faced numerous challenges, but our shared trust and relentless efforts helped us shape A.C.E’s one-of-a-kind musical identity. With every trial and triumph, we dreamed of the future side by side.
We have always regarded the relationship between artist and management not as a hierarchy, but as one of mutual respect and collaboration. We have always believed in growing together through open dialogue and shared hardships. As we stand at the close of this ten-year chapter—a period in which everything has changed—we hope it will be remembered as a time of deep connection and mutual growth.
To each member of A.C.E, who trusted and relied on me—I carry a heartfelt sense of gratitude, along with the lingering wish that I could have done even more for you throughout our journey together. It has been a privilege to walk this path with you and witness the music you dreamed of come to life.
A.C.E has been an integral part of Beat Interactive’s story. While there is sorrow in parting ways, we choose to look ahead with excitement and hope for what the future holds for them. We kindly ask for your continued love and unwavering support as A.C.E embarks on this new chapter.
From this moment on, Beat Interactive—and I personally—will return to being fans, always on A.C.E’s side, cheering them on with all our hearts, just as we always have.
Thank you.
With sincerity,
Hyeim Kim
CEO, Beat Interactive
A.C.E, which stands for ‘Adventure Calling Emotions,’ debuted under Beat Interactive on May 23, 2017, with the single album ‘Cactus’. Their last musical release was the digital single ‘The Late Regret’ in December 2024. Since their debut, the group has built a solid global fanbase with their unique musical style and powerful performances.
We wish all the A.C.E members the best in their future endeavors.
Written by: Shrutha Keerthi
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