IVE’s Liz has officially stepped into the beauty spotlight!
On February 26, TONYMOLY announced Liz as the brand’s new global ambassador through an Instagram post. The appointment coincides with the K-beauty brand’s upcoming 20th anniversary in July, with TONYMOLY noting Liz’s trendy and confident image as a perfect fit for its ‘Be Uncommon’ vision.
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In the newly unveiled campaign images, Liz commands attention with an intense gaze set against a soft lavender backdrop. Her sharp features and polished urban styling amplify her signature trendy mood while revealing a mature and sophisticated charm. The post reads, “‘𝐓𝐎𝐍𝐘𝐌𝐎𝐋𝐘 𝗫 𝐋𝐈𝐙’ The next 𝟮𝟬 begins with LIZ — confident, distinct, and always on her own terms. More bold. More you. And we’re just getting started. Be Uncommon. Now with LIZ.”
The brand stated, “We expect Liz’s trendy and sophisticated image to be a perfect match for our brand. As we celebrate our 20th anniversary, we look forward to showcasing a new side of Tonymoly with Liz and creating a positive synergy together.”
With charisma on stage and an approachable everyday persona offstage, expectations are high for the synergy between Liz and TONYMOLY as the brand enters its milestone year.
IVE recently released their second studio album, ‘REVIVE+,’ on February 23, along with the music video for ‘BLACKHOLE,’ one of the album’s double title tracks.
Written by: Shrutha Keerthi E
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