On December 11 KST, the French luxury fashion house CHANEL named BTS’ Jung Kook as their new global ambassador for Fragrances and Beauty through their official channels, marking a significant milestone as it highlights his influence not only in global music but also in luxury fashion worldwide.
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Expressing his gratitude and enthusiasm for the partnership, Jung Kook shared, “For me, CHANEL is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership with CHANEL Fragrances and Beauty is especially meaningful to me.”
Head of Global Creative Resources for CHANEL’s Fragrance and Beauty, Thomas du Pré de Saint Maur, stated, “We are thrilled and honored to welcome Jung Kook as a global ambassador. He perfectly embodies the essence and values that the House of CHANEL represents. His passion and original artistry, which inspire a new generation, deeply resonate with the brand. We look forward to the collaboration ahead.”
As the global ambassador, Jungkook is expected to be featured in upcoming campaigns and creative projects across CHANEL Fragrances and Beauty. His global influence and signature style are anticipated to bring a fresh perspective to the brand, generating excitement among fans and fashion enthusiasts alike.
Written by: Aanchal Pathak
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