On October 16 KST, aespa’s NINGNING was officially announced as the new brand ambassador for fashion label Matin Kim.
The announcement was made through an official Instagram post featuring NINGNING in a black Matin Kim jacket. The post highlighted her as the new face of the brand’s 2025 Winter Collection, emphasizing how her cool and distinctive image aligns with Matin Kim’s aesthetic.
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Earlier in August, NINGNING attracted attention when she was spotted at the airport wearing a Matin Kim outfit — an ensemble that sold out shortly after her appearance. With this collaboration, she further cements her status as one of K-pop’s most influential fourth-generation icons, seamlessly bridging the worlds of music and fashion.
The campaign will roll out in two drops, the first on October 22 and the second on November 5, across both Korea and Japan. Exclusive NINGNING items will be available online and in stores, including limited-edition gifts and signed Polaroids for customers.
Written by: Shrutha Keerthi E
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