Crocs India and Crocs Korea have dropped the full ad featuring Korean actress Chae Soo Bin and Indian actor Siddhant Chaturvedi!
On June 25, the complete Crocs ad starring Chae Soo Bin and Siddhant Chaturvedi was released, much to the delight of both K-drama and Bollywood fans. Playing out like a romantic movie or drama, the ad ticks all the boxes—from “rain-soaked meet-cutes to enemies-to-lovers tension.” It also highlights Crocs’ monsoon-special Jibbitz charms, with a pivotal moment where Soobin gives Siddhant a Korean finger heart-shaped charm, bringing their love story full circle.
View this post on Instagram
Speculation about Chae Soo Bin starring in the Crocs ad first surfaced in April when she was spotted at a shooting location in Mumbai wearing a pair of Crocs. While there was no confirmation at the time, curiosity grew online until Crocs Japan released a shorter version of the ad earlier this month, heightening anticipation for its full release.
The campaign smartly rides the rising K-drama trend in Asia while blending it with a local Bollywood twist. Crocs become a fun and unexpected symbol of connection and self-expression, brought to life through classic K-drama elements like soft lighting, close-up shots, Hangul signage, and a slow-burn romantic vibe.
Siddhant Chaturvedi also shared a series of photos from the shoot on his Instagram Stories, with Chae Soo Bin reposting one of them, giving fans a behind-the-scenes glimpse.
Additionally, Crocs rolled out a series of print ads alongside the video ad, retaining the romantic charm of the monsoon showcased in the film.
Connect with us on Instagram | X | YouTube for more content, interviews, & news.
