HYBE LABELS JAPAN has adopted the new name YX LABELS.
On February 14th, HYBE’s Japanese Subsidiary HYBE LABELS JAPAN announced a rebrand via their official X handle. HYBE LABELS JAPAN has officially switched its company name to YX LABELS and revealed a new logo. The company’s official website is expected to be updated with the rebrand soon.
[NOTICE] HYBE LABELS JAPAN 社名変更(Company name change)
“YX LABELS”
Official NEWS: https://t.co/TrHIPxktoc#YX_LABELS#Youth #eXtreme #eXcellence pic.twitter.com/4CqIostncq
— YX LABELS (@YX_LABELS) February 14, 2025
HYBE LABELS JAPAN now YX LABELS is home to the nine-member Japanese boy band &TEAM. The group is the first and currently the only group signed with the label. &TEAM was formed through the reality-survival program &Audition – The Howling and released their debut single ‘Under the Skin’ on November 21, 2022. They officially debuted with their first extended play ‘First Howling: Me’ on December 7, 2022.
According to Korean media outlets, the rebrand is part of HYBE’s initiative to develop entertainment businesses tailored to target culture and industry trends.
Written by – Riddhi Mishra
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