Stray Kids’ Seungmin has been named the brand ambassador for Burberry.
On June 17, British luxury fashion house Burberry officially announced Stray Kids member Seungmin as their brand ambassador. They shared, “Seungmin breaks boundaries in both music and fashion, expressing his unique individuality. His authenticity, creativity, and innovative spirit deeply resonate with Burberry’s creative vision.”
Burberry’s creative director, Daniel Lee, also expressed enthusiasm in having Seungmin join their family, adding, “His passion and sense of style make us even more excited for what’s to come through our collaboration.”
Seungmin also shared his delight in joining the brand, stating, “It’s an honor to become an ambassador for Burberry, a brand with such rich heritage and a strong identity. I look forward to our journey ahead.”
The brand also unveiled photos of the singer in their signature trench coat and a stylish check jacket. Seungmin posted the photos on his official social media with the caption, “Timelessness in every thread. Honored to walk with Burberry,” further expressing his excitement about the partnership.
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News of Seungmin becoming the face of Burberry first emerged when he graced the cover of Harper’s Bazaar Korea’s June edition wearing the brand’s statement pieces, and was later revealed as one of the models in the latest Burberry Festival 2025 campaign.
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