K-pop stars continue to shine on the global stage with prestigious fashion and jewelry collaborations.
On May 8 KST, Stray Kids’ I.N was revealed as the global brand ambassador for the luxury Italian jewelry brand Damiani, joining the ranks of international celebrities representing the brand. The announcement was accompanied by images of I.N adorning the brand’s jewelry in a fresh, stylish, and sophisticated look.
We are proud to announce I.N from the K-pop band @realstraykids as our new Global Brand Ambassador! We are thrilled to embark on this journey together with him: we love his distinctive style and captivating aura.
Welcome to the family I.N!#Damiani #MadeinItaly #I_N pic.twitter.com/75ix8UVQut
— Damiani (@DamianiOfficial) May 8, 2025
Sharing his excitement, I.N expressed, “I am really excited to embark on this new adventure with Damiani, a company synonymous with creativity and passion—values with which I identify, both as an artist and as a person. It is an honor for me to become a global ambassador for the maison’s unique style and extraordinary excellence, which is expressed in the exquisite all-Italian craftsmanship.”
The announcement reaffirms Damiani’s strategic focus on South Korea and global markets. Guido Damiani, president of the Damiani Group, shared his enthusiasm stating “I am delighted to welcome I.N into the family. I am sure that he will interpret the essence of our creations with the flair that only a true artist like him possesses. This collaboration provides further confirmation of the positive outlook that we are experiencing not only in South Korea, but also on the world stage.”
Previously, I.N collaborated Damiani unveiled a stunning photoshoot in collaboration with fashion magazine ‘Dazed’, featured in the January issue. The spread showcased chic elegance, with striking visuals and I.N’s unique charm.
This isn’t I.N’s first foray into high fashion. He is also an ambassador for Bottega Veneta, which further cements his growing influence in the luxury sphere.
Meanwhile, Stray Kids is currently preparing for their comeback in Japan with the upcoming release of their third Japanese mini album, ‘Hollow’, scheduled for release on June 18. The album features five original tracks, including the title song ‘Hollow’, and is poised to further solidify the group’s presence in the Japanese music scene.
As both a musical powerhouse and rising fashion icon, I.N’s partnership with Damiani reflects a continued fusion of luxury and K-pop, promising a campaign that blends elegance with youthful artistry.
Written by MANSHA CHAUHAN
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