Stray Kids member Felix has been officially revealed as the new global ambassador for adidas Originals.
On March 14, adidas confirmed Felix as the new ambassador for the brand’s upcoming chapter through its official social media channels.
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In the released teaser video captioned ‘A moment we dream about all day,’ Felix delivers the line, ‘All day, I dream about sports, adidas.’ in his deep voice. The short clip showcases Felix’s sharp gaze and striking aura as he stands beneath the Trefoil logo, the signature symbol of adidas Originals, creating a sleek and intense atmosphere that highlights the brand’s iconic aesthetic.
Following the teaser, Felix also shared images from the photoshoot on his personal account, appearing in a signature adidas outfit that reflects the brand’s bold yet effortless style.
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Known for his distinctive visuals, powerful performances, and global influence, Felix continues to make his mark not only as a K-pop star but also as a global trendsetter whose style often turns niche fashion pieces into viral trends.
Felix’s first global campaign with adidas Originals is scheduled to be unveiled on March 26.
Written by: Shrutha Keerthi E
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