Stray Kids’ Felix has been officially named the global brand ambassador for the Korean luxury beauty brand HERA.
On August 6, HERA, a brand under the parent company Amorepacific, confirmed that Stray Kids’ rapper Felix has been signed as their new model. This marks a significant moment for the brand, as it welcomes a new advertising model for the first time in over six years.
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One of HERA’s representatives shared their excitement about the collaboration, saying, “Felix’s unique style and versatile charm match the ‘bold and elegant beauty’ that HERA values, which is why we chose him as an ambassador. We expect him to help share HERA’s beauty philosophy with customers worldwide.”
Additionally, the brand released a short audio teaser on social media, where Felix can be heard saying, ‘Hi, Hera’, accompanied by the caption: “His Voice. His Boldness. He’s Undefined. He’s almost here. “Hi, you”” marking the beginning of his activities with the brand.
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This new partnership with HERA not only showcases Felix’s versatility beyond music but also reflects his growing impact as a cultural and style icon across the globe.
Meanwhile, Stray Kids is preparing for their 4th album ‘KARMA’, set to release on August 22 at 1 PM KST (9:30 AM IST). The group recently unveiled the concept photos for the album, adding to fans’ excitement ahead of the comeback.
Written by: Aanchal Pathak
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