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Stray Kids’ Felix Named Global Brand Ambassador For Beauty Brand HERA

This marks a significant moment for the brand, as it welcomes a new advertising model for the first time in over six years.

Contributor by Contributor
06 August, 2025
in News
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Stray Kids’ Felix Named Global Brand Ambassador For Beauty Brand HERA

Stray Kids’ Felix has been officially named the global brand ambassador for the Korean luxury beauty brand HERA.

On August 6, HERA, a brand under the parent company Amorepacific, confirmed that Stray Kids’ rapper Felix has been signed as their new model. This marks a significant moment for the brand, as it welcomes a new advertising model for the first time in over six years.

 

View this post on Instagram

 

A post shared by Felix (@yong.lixx)

One of HERA’s representatives shared their excitement about the collaboration, saying, “Felix’s unique style and versatile charm match the ‘bold and elegant beauty’ that HERA values, which is why we chose him as an ambassador. We expect him to help share HERA’s beauty philosophy with customers worldwide.”

Additionally, the brand released a short audio teaser on social media, where Felix can be heard saying, ‘Hi, Hera’, accompanied by the caption: “His Voice. His Boldness. He’s Undefined. He’s almost here. “Hi, you”” marking the beginning of his activities with the brand.

 

View this post on Instagram

 

A post shared by 헤라 HERA Official Account (@herabeauty_official)

This new partnership with HERA not only showcases Felix’s versatility beyond music but also reflects his growing impact as a cultural and style icon across the globe.

Meanwhile, Stray Kids is preparing for their 4th album ‘KARMA’, set to release on August 22 at 1 PM KST (9:30 AM IST). The group recently unveiled the concept photos for the album, adding to fans’ excitement ahead of the comeback.

Written by: Aanchal Pathak

Connect with us on Instagram | X | YouTube for more content, interviews, & news.

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Tags: AMOREPACIFICfelixGLOBAL AMBASSADORHERAK-NEWSK-PopK-Pop IndiaKarmastray kidsStray Kids 4th album
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