SM Entertainment has announced a strategic investment in Great M Entertainment, the agency behind the rising K-Pop boy group 82MAJOR, as part of its broader SM 3.0 initiative.
Through a share acquisition agreement set to be completed on May 27, SM will become the second-largest shareholder in Great M Entertainment and will actively participate in its management alongside CEO Kim Young-sun.
This move marks SM’s first external label investment under SM 3.0—a major structural shift toward allowing individual production centers and labels to operate with greater creative independence. SM aims to diversify its musical offerings, boost global competitiveness, and ensure the long-term sustainability of its business model.
Founded in March 2020 by CEO Kim Young-sun, a former Executive Director at FNC Entertainment, Great M Entertainment spent three years preparing for the debut of 82MAJOR in October 2023. The group, whose name merges Korea’s international code ‘82’ with ‘major’, has rapidly gained attention for its strong hip-hop identity, artistic self-production, and global appeal.
SM cited CEO Kim’s proven production expertise and the group’s impressive growth potential—both domestically and globally—as key drivers behind the investment. Since debuting, 82MAJOR has charted on Billboard and recently promoted their third mini-album, ‘TAKEOVER,’ with a sold-out concert in Korea and a U.S. tour set for this summer.
The partnership is expected to create strong synergy between SM and Great M, particularly in enhancing the genre diversity of SM’s boy group lineup.
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