On March 14, Sanrio Korea revealed that Key of SHINee is set to collaborate with the iconic character Hello Kitty. This exciting partnership will revolve around Key’s signature character, ‘Bok-Sillee,’ teaming up with Hello Kitty on an adventure to find ‘Key.’
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The collaboration will also feature characters like ‘Wow’ from his debut mini-album, ‘BAD LOVE,’ and ‘Bok-Sillee’ from his second mini-album, ‘GOOD & GREAT.’ Additionally, Sanrio Korea will introduce its unique versions of Key’s characters, which are expected to captivate fans.
A special pop-up event, ‘Where is KEY? with HELLO KITTY’, is scheduled to take place from March 28 to April 9 at the basement level of The Hyundai Seoul in Yeongdeungpo-gu. The event will later expand to Japan, sparking excitement among global fans. Visitors can explore exclusive merchandise, including collaborative pajamas with lifestyle brand FINCA, and participate in interactive activities such as stamp missions with exciting rewards.
Further details will be shared on the official social media channels of SHINee and Hello Kitty.
Meanwhile, SHINee is preparing for their seventh concert, ‘SHINee WORLD Ⅶ [ESSAY] (Every Stage Shines Around You),’ which will take place from May 23 to 25 at the KSPO DOME in Olympic Park, Seoul, in celebration of their debut anniversary.
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Written by Prachi
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