SEVENTEEN’s THE8 has officially been introduced as the newest global brand ambassador for luxury fashion house Louis Vuitton.
On April 19, Louis Vuitton unveiled a visually stunning campaign video for the art exhibition ‘Painting From Nature’, featuring THE8 in a gallery bathed in abstract yellow tones.
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This collaboration marks a significant yet unsurprising milestone in THE8’s relationship with Louis Vuitton. Previously, he contributed to the music production for the brand’s 2025 Fall/Winter Men’s Fashion Show, showcasing his talents beyond the stage and underlining his versatility as an artist and creative collaborator.
With this appointment, THE8 joins the ranks of fellow K-pop ambassadors for the brand, including BLACKPINK’s Lisa, BTS’ j-hope, Stray Kids’ Felix, NewJeans’ Hyein, RIIZE, and LE SSERAFIM.
Additionally, THE8’s ‘Orbit (轨道) (feat. JinJiBeWater_隼)’ (Valentino Khan Remix) was released on April 20, 2025, 1 PM KST (09:30 AM IST), offering fans a fresh and dynamic take on his original track.
Written by: Shrutha Keerthi
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