On May 15 KST, Samsung Electronics officially announced that K-pop group RIIZE will serve as the brand’s newest ambassadors. The news follows the exclusive premiere of the group’s ‘RIIZE ‘ODYSSEY’ BRIIZE FIRST PREMIERE’, which aired on Weverse the night before, offering fans a special look at RIIZE’s first full album ‘ODYSSEY’.
삼성전자, ‘라이즈’ 첫 정규 앨범 ‘오디세이’에 참여
— 삼성전자 뉴스룸 (@SamsungNewsroom) May 15, 2025
The ‘RIIZE ‘ODYSSEY’ BRIIZE FIRST PREMIERE’, released on May 14 at 8 PM KST (4:30 PM IST), offered fans a 40-minute behind-the-scenes look at the album’s creation. It featured all 10 tracks from ‘ODYSSEY’ and told a heartfelt narrative of six youths who ‘RISE & REALIZE’ their dreams together. The film also drew attention for showcasing several of Samsung’s newest innovations, including the Galaxy S25 Ultra, Galaxy Ring, Samsung Music Frame, and Bespoke AI Hybrid Refrigerator.
Vice President of Global Marketing at Samsung Electronics, Park Jung Mi, expressed that through this collaboration, they hope RIIZE, as Samsung’s brand ambassadors, will help share the positive message of realizing dreams together with a wider audience, further emphasizing that Samsung Electronics remains dedicated to supporting customers in achieving their goals through a diverse range of AI technologies and products.
Following the confirmation of their partnership, RIIZE will launch their activities as Samsung ambassadors alongside their upcoming comeback content. On May 22 KST, the group will launch the campaign by releasing a series of short-form videos showcasing the capabilities of Galaxy AI, further aligning their message of growth and connection with Samsung’s cutting-edge technology.
As RIIZE embarks on a new chapter with ‘ODYSSEY’, their position as ambassadors for Samsung Electronics emphasizes their impact not only in music but also as cultural icons, bridging global audiences through innovation and inspiration.
RIIZE 1st full-length Album ‘ODYSSEY’ is set to release on May 19 at 6 PM KST (2:30 PM IST).
Written by Aanchal Pathak
Connect with us on Instagram | X | YouTube for more content, interviews, & news.
