S.Coups is the new face of BOSS!
On April 22, German fashion house BOSS officially announced that SEVENTEEN’s S.Coups has been appointed as its new global ambassador.
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Known for his refined sense of style and strong leadership as the leader of SEVENTEEN, S.Coups will represent the brand’s signature looks at prominent events and feature in various upcoming campaigns. The collaboration is expected to highlight his unique fashion presence while aligning with the brand’s core identity.
In a statement shared by BOSS, the brand expressed that the star’s sophisticated style and presence align naturally with the BOSS identity, making the partnership a seamless reflection of their shared values.
S.Coups also shared his excitement, stating, “It is truly an honor to join as a global ambassador for BOSS. To me, BOSS represents style, elegance, and the spirit of self-determination. These values have been a significant driving force in my music career. I am excited for this collaboration as it will allow me to share my passion for fashion and connect more deeply with fans around the world.”
This partnership comes at a meaningful time, as SEVENTEEN celebrates their 10th anniversary in 2025, with their fifth full-length album ‘HAPPY BURSTDAY’ set to be released on May 26.
Written by: Shrutha Keerthi
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