Avex Music Creative Inc.’s rising J-pop group ONE OR EIGHT has released the music video for their latest single, ‘Young & Reckless’. The music video captures that flash of untamed brilliance, an adventure through childhood that asks us to rediscover the source of our imagination.
ONE OR EIGHT boldly embrace their raw, unfiltered identities—standing in stark contrast to the polished, picture-perfect image often associated with Asian pop stars. Their intentional rejection of perfection serves as a powerful act of rebellion, signaling a shift toward authenticity in a new era of pop culture.
‘Young & Reckless,’ dropped on August 28, not only captures the essence of the eight-member group but also serves as an anthem that shares their overwhelming confidence and fearless drive to take on the world with their fans, 1DERZ.
This track marks ONE OR EIGHT’s second single in partnership with one of North America’s eminent record labels, Atlantic Music Group.
Talking about the single, the members share:
NEO: “When people listen to this song, I really want them to be taken back to their childhood—those moments when everything felt exciting, when we were endlessly curious and not afraid of failing. As we grow older, it’s so easy to get caught up in fear, doubt, or overthinking, and sometimes we stop ourselves from taking on challenges. This song is a reminder to embrace that fearless spirit again, to chase after new experiences with the same courage and curiosity we had as kids. I hope the fans not only enjoy the sound and energy of the track, but also take the message to heart, because that’s what makes the music meaningful for us.”
SOUMA: “I want people to feel playful about life. If I have the ability to navigate through situations where I’m faced with a lot of decisions, I believe that everything will be okay!”
‘Young & Reckless’ features credits from Kavi, co-producer of the global hit ‘Million Dollar Baby’, and Edwin Honoret, co-lyricist and former member of PRETTYMUCH. The track blends exotic, mysterious melodies drawn from Arabic scales with soulful vocals, the smooth warmth of mellow R&B, and sharp trap-influenced rap—delivering a genre-defying sonic experience.
Their statements below offer insight into the creative process behind the single:
KAVI: “Seeing the energy from the One or Eight team, I knew we had to match it in the session. After a week of listening to SOPHIE, I was inspired to create something with that influence. I think the chemistry in the room helped the guys connect with that vision — and hopefully the fans feel that energy too.”
EDWIN: “I hope the fans can feel the excitement and work the guys put in — it really shows in the music. The song was inspired by their energy in the room. They meant business, but had this ‘young & reckless,’ fun, chaotic air. We wanted to show their youthfulness while keeping it high-end and tasteful. These boys are the truth, and I’m excited to be part of the journey.”
Directed once again by OSRIN of PERIMETRON, known for his work with King Gnu, MILLENNIUM PARADE, and Mr.Children, the video follows their previous collaboration for the single ‘365’, which landed the group the number one spot on Billboard Japan’s Heatseekers chart for four consecutive weeks.
With the new single, ONE OR EIGHT sets out to reignite their listeners’ limitless imaginations and dare them to embrace the unknown. ‘Young & Reckless’ is for anyone who’s ever felt wild and fearless—past, present, or future.
ONE OR EIGHT is an eight-member Japanese boy group consisting of MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. Their name is derived from the Japanese idiom “ichi ka bachi ka” (meaning “all or nothing”), and under the tagline ‘BET ON YOURSELF,’ they boldly take on global challenges together in pursuit of their dreams.
The group made their debut on August 16, 2024, with the single ‘Don’t Tell Nobody,’ produced by Ryan Tedder of OneRepublic. This was followed by the release of ‘KAWASAKI (with Big Sean)’ on December 6, 2024—a collaboration with American rapper Big Sean—which ranked No. 5 on the U.S. iTunes chart.
In 2025, they were named one of Nikkei Entertainment!’s ‘100 Breakout Talents of 2025’ and received the special award ‘Upcoming Dance & Vocal Group’ at the MTV VMAJ, recognizing rising artists expected to make further breakthroughs in the dance and vocal group scene. On March 19, 2025, they released ‘DSTM,‘ which officially samples the iconic track ‘Don’t Stop The Music’ by global superstar Rihanna—a historic first. The song became the first ever by a Japanese boy group to enter the prestigious Mediabase Top 40 U.S. radio chart for the week of May 4–10, 2025.
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