NEWBEAT is ready for their debut!
On March 5, NEWBEAT, the upcoming boy group under BEAT INTERACTIVE, dropped their pre-release single, ‘JeLLo (Sleepers).’ The song’s title, ‘JeLLo,’ is a play on the word ‘Hello,’ while its Korean title, ‘힘숨찐 (him-soom-jjin),’ is an abbreviation for ‘a nerd or geek with hidden strength.’ The song tells the story of someone who appears to be weak but has a hidden strength that becomes visible during crucial moments. It embodies themes of love, salvation, and sacrifice.
“It’s an incredible feeling to finally meet everyone with our first song! ‘JeLLo’ is the very first step of NEWBEAT, filled with our unique colors and energy. I really hope many people will enjoy it!”
– Park Minseok, Leader of NEWBEAT
‘JeLLo (Sleepers)’ is part of NEWBEAT’s upcoming debut album, ‘RAW AND RAD,’ which is scheduled for release later this month. The group is also set to release another pre-release track from their upcoming full album on March 12, building anticipation for their debut.
Ahead of the pre-release single’s release, NEWBEAT has shared a set of teaser videos to share pieces of their overall universe and artist stories. The teaser videos follow the storyline of a girl and a unicorn looking for its missing horn, hinting at the adventure that will continue with NEWBEAT’s beginning.
“Please look forward to our upcoming full album, [RAW AND RAD], and all the exciting things we have in store. We’d love for you to stay with us every step of the way!”
– Choi Seohyun, member of NEWBEAT
NEWBEAT is a seven-member group under BEAT INTERACTIVE, consisting of Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo. In July and August of 2024, the group held a busking tour, ‘HIGH&LOW Donuts,’ where they collaborated and performed with multiple dance crews in the U.S. Previously known as HinLOVE, the members have participated in music videos and performances for A.C.E at KCON LA and other stages.
NEWBEAT’s debut album, ‘RAW AND RAD,’ will be released on March 24 at 6 PM KST (2:30 PM IST).
Check out the MV of ‘JeLLo (Sleepers)’ here:
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Photo Credit: BEAT INTERACTIVE
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