Mac Cosmetics welcomes the new face of its brand!
On December 14 KST, MAC Cosmetics announced MEOVV’s ELLA as its new global brand ambassador through their official social media channel. The announcement poster featured ELLA in a striking close-up, posing with MAC’s Powder Kiss lipstick and highlighting her effortlessly elegant visuals.
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Sharing her excitement, ELLA expressed, “Growing up between different cultures and creative worlds, MAC was the makeup I practiced with, the makeup I wore on stage, and the makeup I kept returning to as I figured out my own style. I’ve always loved experimenting with MAC makeup and using it as a creative outlet, and I’m excited for others to be inspired by it too.”
MAC’s new Global Creative Director, Nicola Formichetti, shared, “All the way from Korea, with an effortless power that you feel instantly. I still remember the first moment I saw Ella, I was completely mesmerized. And as I learned more about her creative journey, how she used M·A·C as her playground growing up, it was clear she was the perfect M·A·C girl. Our family keeps growing, and it just got even more inspiring. Welcome to the M·A·C family, ELLA.”
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Since her debut, ELLA has drawn attention for her distinctive visuals, powerful presence, and expressive versatility, qualities that align with MAC’s philosophy of individuality and self-expression. The new Powder Kiss Collection will be available first in Korea starting today and globally on January 5.
Congratulations to ELLA!
Written by: Shrutha Keerthi E
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