Spotify, the world’s leading audio streaming subscription service, has named rookie K-pop group MEOVV as the latest RADAR KOREA artist, further amplifying the group’s presence on a global scale.
Launched in 2020, Spotify RADAR is a global music initiative designed to support emerging artists by expanding their reach and deepening their connection with fans. The program has highlighted over 900 rising talents worldwide, including international sensations such as The Kid LAROI, Lauv, Tyla, and Lil Baby. RADAR artists have experienced significant growth, with an average increase of 40% in monthly listeners and a 30% rise in streams within six months of joining the program.
As the newest RADAR Korea artist, MEOVV will receive dedicated support from Spotify, including a tailored campaign aimed at introducing the group and its music to a global audience. Listeners can expect a series of content drops that will provide an intimate look into the group’s journey. Updates on their RADAR campaign will be shared via @SpotifyKR on Instagram.
MEOVV, formed under THEBLACKLABEL by renowned producer TEDDY, made their highly anticipated debut in September 2024 and quickly cemented their place in the industry. In under a year, the group amassed over two million monthly Spotify listeners, and their debut track, ‘MEOW,’ secured a spot on the South Korean Music Global Impact List, which recognizes tracks from South Korean artists making significant global waves outside their home country.
“At Spotify, we are committed to championing Korean artists at every stage of their journey. With MEOVV’s dynamic debut, we see them as a group to watch and are thrilled to welcome them into RADAR’s esteemed lineup of rising artists. We look forward to sharing their music and unique charms with listeners worldwide and supporting them as they break new ground through RADAR.”
-Jungjoo Park, Spotify’s Head of Music, Korea
MEOVV also shared their excitement about the opportunity, stating, “Spotify’s belief in us through RADAR means a lot—especially since we’re still at the very beginning of our journey. We are excited to share our music with more listeners across the globe and hope that, through this opportunity, even more people will get to know MEOVV and what we represent as artists.”
With Spotify’s powerful backing and a rapidly growing fanbase, MEOVV is poised to make an even greater impact in the global music scene through RADAR Korea.
