MEOVV shines as the new face of L’Oréal Paris!
On February 28, French beauty brand L’Oréal Paris announced that rising K-pop group MEOVV has been named its newest brand ambassador. As part of their role, THEBLACKLABEL’s rookie group will launch various advertising campaigns starting in April.
I’M WORTH IT.#MEOVV #미야오#로레알파리 #LOrealParis#THEBLACKLABEL #더블랙레이블 pic.twitter.com/daAK7RBcrS
— MEOVV (@OFFICIAL_MEOVV) February 28, 2025
L’Oréal Paris highlighted the group’s growing global influence, stating, “MEOVV, who is expanding their reach past Korea to the global market, is currently receiving the most attention out of the existing fifth-generation girl groups due to not only their trendy styling but also their outstanding singing and dancing skills. Their chic and trendy charms, along with their bold and confident attitude, will create massive synergy with L’Oréal Paris.”
MEOVV is a five-member girl group under THEBLACKLABEL, consisting of Sooin, Gawon, Anna, Narin, and Ella. Their name is an acronym for “My Eyes Open VVide.” The group officially debuted on September 6, 2024, with their first single, ‘MEOW.’
Written by – Aanchal
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