MIDO welcomes actor Lee Jong Suk as its latest brand ambassador!
On February 3 KST, Swiss luxury watch brand MIDO announced Lee Jong Suk’s appointment as its new ambassador, marking a new chapter, highlighting the actor’s long-standing focus on consistency, discipline, and completion, values that closely align with the brand’s philosophy centered on technological innovation and timeless design.
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Reflecting on the collaboration, Lee Jong Suk shared that “Time has become increasingly precious to me,” adding that his journey with MIDO encouraged him to revisit the meaning and importance of cherishing every moment. The partnership brings together an actor known for building a carefully curated body of work with a brand that has championed precision and intentional craftsmanship for over a century.
Known for his iconic roles in ‘W’ and ‘While You Were Sleeping,’ and with an upcoming project, Disney+’s ‘The Remarried Empress,’ Lee Jong Suk continues to expand his global presence and has further solidified his influence as a fashion and lifestyle icon.
With this appointment, MIDO aims to strengthen its connection with contemporary audiences while continuing to honor the essence of intentional time through refined design.
Written by: Shrutha Keerthi E
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