LE SSERAFIM’s KAZUHA joins lululemon as the newest global ambassador!
On May 7, global activewear brand lululemon officially announced that KAZUHA has been appointed as their newest ambassador. The brand shared photos of KAZUHA in their athletic wear, saying, “Introducing our newest Ambassador, KAZUHA, who lives like movement is the strongest way to express herself. From professional ballet to K-pop superstardom, she’s constantly evolving as an artist and pushing herself to unlock what’s possible.”
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A trained ballerina, KAZUHA is known for her graceful athleticism and magnetic stage presence. She perfectly embodies the brand’s ethos to live with intention, move with purpose, and express yourself freely. From world stages to daily training, lululemon will support the rising K-pop star with their premium performance and lifestyle gear as part of their shared campaign message ‘Live Like You Are Alive.’
Expressing her excitement about the partnership, KAZUHA shared, “I’m excited to be a lululemon ambassador. lululemon and I share a deep commitment to inspiring and supporting others to unlocking their full potential through movement. Whether it’s dancing, performing, or simply enjoying a walk in nature, movement is a vital part of my life. Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every movement while finding joy in the process.”
She will be featured in lululemon’s global campaign, ‘Live Like You Are Alive,’ which celebrates modern icons who live with purpose and express themselves authentically, inspiring others to embrace their true selves and find joy in everyday moments.
Written by: Shrutha Keerthi E
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