Kim Tae Ri is set to spread the beauty of Hanbok globally!
Actress Kim Tae Ri has been announced as the face of the ‘Hanbok Wave‘ project hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Craft & Design Foundation. As part of the project, Kim Tae Ri adorned the hanbok and shot content that brought out the charm of the traditional garment and Korean culture.
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It has been announced that Kim Tae Ri’s photo shoot will be featured on the digital billboard displays of Citadium Caumartin in Paris, France, from December 23-29 and at New York’s Times Square on December 24 as part of the project. It will also be displayed at the Gwanghwamun K-Culture Screen, Korea from December 23-31.
The hanbok pictorial, which adds the beauty of hanbok to the charm of actress Kim Tae Ri, will be featured in the January 2025 issue of Marie Claire Korea, set to be released on Saturday, December 21.
#김태리 배우와 네 명의 한복 디자이너가 함께한 #마리끌레르 1월호 북인북 커버 이미지를 지금 공개합니다. 한국공예•디자인문화진흥원이 주관하는 #2024한복웨이브 프로젝트의 일환으로 기획된 화보와 그의 인터뷰 전문을 #마리끌레르코리아 1월호에서 만나보세요.#KIMTAERI #HANBOK pic.twitter.com/qqgSyDCI6A
— Marie Claire Korea 마리끌레르 (@marieclairekr) December 18, 2024
Four domestic hanbok brands— Leesle, Sheen:Seoul, OUWR, and Hyeon—were selected through an open competition to develop and design the hanbok, and they collaborated with actress Kim Tae Ri to present hanbok with a modern sensibility while preserving traditional style.
The newly designed hanbok will also be displayed at an exhibition titled ‘2024 Hanbok Wave Exhibition: ‘Graceful Lines, Dignified Presence‘ at the Culture Station Seoul 284 (former Seoul Station) in Jung District, central Seoul. The display will be held from January 15 to February 11, 2025.
The ‘Hanbok Wave’ project began in 2020. Through the coming together of traditional hanbok makers and Hallyu stars, the project aims to bring the hanbok to global platforms.
What do you think about Kim Tae Ri’s look? Share with us in the comments!
Stay tuned for more updates!
Translated by – Surbhi
Written by – Eeshna Dashottar
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