Kim Bum joins the cast of SBS’s drama ‘Sold Out Again Today’!
On May 28 KST, KING KONG by STARSHIP officially announced that actor Kim Bum will star in the upcoming SBS drama ‘Sold Out Again Today’. Directed by Ahn Jong Yeon and written by Jin Seung Hee, this romantic comedy is produced by Studio S, Beyond J, and Slingshot Studio.
A representative from KING KONG by STARSHIP shared that Kim Bum’s performance in the rom-com genre is something to truly look forward to and asked for fans’ support and interest as he takes on this new challenge.
‘Sold Out Again Today’ tells the whimsical love story of Matthew Lee, a man who juggles life as a farmer, a cosmetics CEO, and an R&D researcher, played by Ahn Hyo Seop, and Dam Ye Jin, an insomniac top show host portrayed by Chae Won Bin. Their unusual schedules lead to unexpected encounters, sparking a heartwarming and chaotic romance.
Kim Bum will take on the role of Seo Eric, the executive director of a global French skincare brand. Calm and confident, Eric maintains a relaxed attitude but is bold when it comes to both love and work. Viewers can look forward to Kim Bum’s dynamic chemistry with the rest of the cast and his signature charm in the role.
Known for his standout performances in diverse genres from fantasy and medical drama in ‘Ghost Doctor’ to his success in ‘Tale of the Nine-Tailed’, Kim Bum continues to showcase impressive range and depth. His return to romantic comedy is generating high anticipation among fans.
With its dreamlike premise, beloved cast, and fresh take on romance, the drama is generating high excitement among fans.
‘Sold Out Again Today’ is scheduled to premiere in 2026.
Written by Prachi
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