Jessi is making headlines with her explosive comeback!
On June 27, Jessi returned with her highly anticipated digital single ‘Newsflash’, coming after nearly a year-long hiatus and bringing with it bold energy, unapologetic lyrics, and Jessi’s signature confidence.
‘Newsflash’ is a hard-hitting hip-hop track that captures Jessi’s journey back to the spotlight, using the theme of breaking news to share her story. With fierce rap, powerful vocals, and trendy, bass-driven beats, the track delivers an addictive sound that’s unmistakably Jessi.
The music video, released simultaneously on her official YouTube channel, features the legendary New York rapper Jadakiss, known for working with stars like Mariah Carey and Jennifer Lopez. Their collaboration adds a global flair and has fans around the world buzzing.
Visually, the video reflects Jessi’s strength as an artist under constant public scrutiny, with lines like “the spotlight’s on me” and “I’m makin’ headlines.” Her determination to walk her own path is clear through bold lyrics such as “Don’t believe all the hype” and “I don’t read what they type.”
This release also marks the start of Jessi’s global activities, made possible through her partnership with international music distributor BMG. Additionally, ‘Newsflash’ is the rapper’s first release under her independent label, UNNI Company.
Watch the ‘Newsflash’ MV here:
Written by: Prachi
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