Inside the Making of Jackson Wang’s ‘GBAD’: A Closer Look at the Music Video Shoot

On March 28, Jackson Wang dropped a music video for ‘GBAD,’ the second pre-release single from his upcoming album ‘MAGIC MAN 2.’ ‘GBAD’ is a tongue-in-cheek song that emphasizes the importance of setting boundaries.

In ‘GBAD,’ Jackson embraces the reality that setting boundaries may make you the villain in someone else’s story. The song sheds Jackson’s people-pleasing tendencies, offering a sharp reflection on the uncomfortable
price of personal growth. The song ends with “Sometimes… We gotta be a d*ck. Not to harm, but to set boundaries and protect our own will,” a stark reminder that protecting oneself is not selfish but an act of self-love.

These behind-the-scenes moments give us a glimpse into the making of ‘GBAD,’ from Jackson’s collaboration with director Rich Lee to some of the quirkier shots from the music video. The surreal, dark comedy video explores Magic Man’s existential crisis as he feels overlooked and underappreciated, mirroring Jackson’s own personal experiences. Take a look at the process that brought Jackson’s latest single to life.