Global Korean pop sensation HEYOON is returning with her highly anticipated second solo single, ‘ASAP’ feat. Chris Patrick.
‘ASAP’ blends modern production with emotionally charged lyrics, capturing the exhilarating rush of reckless love—when an independent woman chooses to let go and dive into passion.
HEYOON, known for her dedication to inclusivity and global representation, ensured diversity was at the heart of ‘ASAP.’ The music video, directed by acclaimed Dutch filmmaker Geerten Harmens, features dancers from different nationalities and sexual orientations, celebrating individuality and the unifying power of music. Harmens, who has worked with A$AP Rocky, Lil Wayne, and Rita Ora, brings his signature cinematic style to the project, creating a visually striking experience that enhances the song’s energy.
Describing ‘ASAP’ as a bold and flirty anthem about the irresistible pull of passion, Heyoon shares her excitement about the collaboration. “It’s about wanting someone to dive headfirst into love with you,” she says.
“Chris brought incredible energy to the track—his verse blew me away. Filming together in Korea was such a fun and inspiring experience.”
-HEYOON
A New Jersey rapper, Chris Patrick is known for his seamless blend of rap and melody, and he brings his signature touch to ‘ASAP’.
“From the moment I heard it, I knew I had to be part of this song. Heyoon’s talent is undeniable, and shooting the video in Korea was an unforgettable experience. The energy on set was amazing.”
-CHRIS PATRICK
‘ASAP’ follows HEYOON’s successful solo debut last year with ‘Pivot,’ a collaboration with American rapper Armani White, released under Universal Music Global.
Born and raised in South Korea, HEYOON has built a career that effortlessly blends global influences. As a former member of the international pop group Now United, she performed in sold-out stadiums across more than 30 countries and has over 100 singles and music videos under her belt. As she steps further into her solo career, HEYOON proves she’s more than just a performer. She’s also passionate about philanthropy, supporting the Art of Elysium and aspiring to establish a foundation for children worldwide. Her impact extends into fashion as well, with appearances at Paris Fashion Week.
Chris Patrick, a fast-rising talent from East Orange, New Jersey, is making waves in the hip-hop scene with his ability to weave personal storytelling into infectious melodies. With a knack for both rapping and singing, he brings a raw emotional depth to his music, often reflecting on his struggles with mental health. In 2024, he dropped the introspective mixtape ‘THE CALM’, led by the hit single ‘TAKE TIME FOR MYSELF’, which was named one of the Best Albums of 2024 by Complex. Further cementing his place in the industry, Patrick joined acclaimed rapper Russ on an international tour, introducing his sound to a global audience.
HEYOON’s ‘ASAP’ feat. Chris Patrick is set to release on February 27 at 12 PM KST (8:30 AM IST).
HEYOON ON SOCIALS:
INSTAGRAM | TIKTOK | YOUTUBE | SPOTIFY | TWITTER
CHRIS PATRICK ON SOCIALS:
INSTAGRAM | TIKTOK | YOUTUBE | SPOTIFY | TWITTER
Photo Credits: Universal Music Group
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