EXO’s Kai is the newest Lacoste ambassador!
On February 27 KST, the French sports fashion brand Lacoste officially announced Kai as its new brand ambassador, marking the beginning of a new chapter between the global house and the K-pop star.
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The brand shared, “His tenacity and focus, coupled with his on-stage strength and controlled energy, are reminiscent of the crocodile, our brand symbol. We decided to have Kai join as our brand ambassador because we believe that the tenacity, spirit, and style philosophy championed by tennis legend and brand founder René Lacoste naturally align with Kai’s artistic approach.”
Sharing his excitement, Kai stated, “I’ve always been impressed by LACOSTE, a brand that began in sports and expanded into style and culture. I’ve experienced the brand’s energy and direction firsthand through fashion shows and campaigns, and I’m thrilled to now be able to create a deeper story together as an ambassador.”
Kai previously collaborated with Lacoste as the model for its Fall/Winter 2025 campaign and attended the brand’s fashion show during Paris Fashion Week in the latter half of 2025. Through this collaboration, the brand aims to further strengthen its image by blending its sporting heritage with contemporary fashion sensibilities.
Written by: Shrutha Keerthi E
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