ENHYPEN joins NBA’s Friends of the NBA program!
On May 24, the NBA officially announced that ENHYPEN had been selected as the new ‘Friends of the NBA,’ marking a major collaboration between the boy group and America’s premier professional basketball league. The partnership aims to promote the NBA brand across the Asia-Pacific region, engaging fans through innovative campaigns and collaborative content.
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As part of the initiative, ENHYPEN will join forces with NBA stars and SNS influencers to deliver exciting fan experiences tailored to regional audiences. These campaigns, set to roll out in countries like South Korea, Japan, and more, will coincide with the lead-up to the 2025 NBA Finals, which begin on June 5 EST.
Tammy Henault, the NBA’s Chief Marketing Officer, expressed enthusiasm for the collaboration with artists who share a love for the NBA and basketball, adding, “K-pop continues to be a cornerstone of music and culture, and we’re excited to collaborate with ENHYPEN on a compelling fusion of sports and entertainment that speaks to so many of our fans around the world.”
Meanwhile, ENHYPEN is also gearing up to release their 6th mini-album, ‘DESIRE: UNLEASH,’ just hours after the NBA Finals begin. The album will drop on June 5 at 1 PM KST (9:30 AM IST), adding to the growing anticipation from fans around the globe.
This dual milestone highlights ENHYPEN’s expanding influence across entertainment and pop culture. As they take on this high-profile collaboration with the NBA and prepare for their comeback, ENHYPEN continues to cement their status as global icons, bridging music, fashion, and now, sports.
Written by: Aanchal Pathak
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