Actors Chae Soo Bin and Byeon Woo Seok have teamed up for the first time in a commercial film, and the result is nothing short of cinematic.
The duo stars in a new campaign for premium lifestyle furniture brand iloom, launched on May 15, and it’s already capturing hearts with its emotional storytelling and undeniable chemistry.
Titled ‘iloom Makes It Happen,’ the campaign has released three episodes that unfold more like a romantic drama than a traditional advertisement. Produced in collaboration with creative studio Dolphiners Films, the commercial series blends sophisticated visuals with a warm, heartfelt narrative, creating a unique blend of art and advertising.
Set in aesthetically rich and intimate living spaces, the short films tell a gentle love story that develops subtly between Chae Soo Bin and Byeon Woo Seok’s characters. The campaign has been praised for steering away from conventional product-centric ads, instead delivering a nuanced and emotional experience that fans are already calling a “mini drama in an ad.”
Byeon Woo Seok, riding high on the massive success of ‘Lovely Runner,’ once again showcases his romantic appeal with soft gazes and sincere emotions, while Chae Soo Bin brings charm and emotional depth through her natural charisma and grounded performance. Their on-screen synergy feels authentic and deeply affecting, drawing viewers into their quiet yet compelling romance.
The campaign’s approach has already sparked excitement across social media, with fans eager to see more of the pair in similar roles. Many are expressing hope that this on-screen chemistry may soon translate into a full-length drama collaboration.
By blending narrative depth with elegant design aesthetics, iloom has successfully redefined the boundaries of commercial storytelling. The campaign not only highlights the beauty of their lifestyle furniture but also resonates with viewers on an emotional level, proving that even advertisements can tell stories that linger in the heart.
Check out the ad films here:
Written by Mansha
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