In a dazzling display of cinematic romance and fashion, top stars Cha Eun-woo and Go Youn-jung have teamed up for the first time in a commercial film, captivating audiences with their ethereal visuals and undeniable chemistry.
The French fashion house MARITHÉ FRANÇOIS GIRBAUD, under LAYER (CEO Shin Chan-ho), officially launched its latest brand campaign titled ‘Call My Name, MARITHÉ FRANÇOIS GIRBAUD’ on May 13. Directed by renowned filmmaker Yu Gwang-kyung, it brings a poetic and emotionally charged narrative to life, focusing on the emotional power of names and the subtle tension between unspoken feelings.
Shot using a 16mm vintage film camera, the campaign’s cinematic texture and delicate storytelling evoke a nostalgic yet timeless mood, embracing the elegant simplicity of French aesthetics. The soft, lyrical visuals feel more like a short art film than a traditional advertisement, immersing viewers in a dreamlike love story.
[GO YOUN-JUNG & CHA EUN-WOO]
Coming Soon ─ 5/13 (Tue) 10am
‘Call My Name, MARITHÉ FRANÇOIS GIRBAUD’https://t.co/FHjWLM8oZE#CALLMYNAME #MARITHE #MARITHEFRANCOISGIRBAUD#마리떼프랑소와저버 #마리떼@marithe_kr @goyounjung @eunwo.o_c pic.twitter.com/JicjxBdX1Y— MARITHÉ FRANÇOIS GIRBAUD (@marithe_kr) May 9, 2025
In the commercial, Cha Eun-woo and Go Youn-jung gaze into each other’s eyes, their voices narrating a moment of emotional clarity: “When you called my name, that moment made my heart flutter.” The narration, paired with their mesmerizing screen presence, brings depth to the concept of connection through identity and language.
This campaign marks the first-ever collaboration between the two powerhouse actors, both known for their standout roles. The teaser alone sparked widespread buzz, with fans eagerly awaiting the full release.
Director Yu Gwang-kyung’s signature style, marked by refined sensibility and intimate camera work, elevates the romantic tone, turning a fashion advertisement into a heartfelt visual poem. The film captures fleeting moments of connection, longing, and recognition, inviting viewers to interpret the narrative in their own way.
The ‘Call My Name’ campaign will roll out in both 15-second and 30-second versions, premiering on the official MARITHÉ FRANÇOIS GIRBAUD YouTube channel. It will also be featured across multiple platforms, including TV commercials, Netflix, digital billboards in Dosan-daero, subway stations, and even in-flight entertainment on Korean Air—ensuring a wide reach to fashion lovers and fans alike.
With its poetic storytelling, exceptional visuals, and the magnetic pairing of Cha Eun-woo and Go Youn-jung, MARITHÉ FRANÇOIS GIRBAUD’s latest campaign is not just an advertisement, it’s a cinematic experience that lingers in the heart.
Written by: MANSHA CHAUHAN
Connect with us on Instagram | X | YouTube for more content, interviews, & news.
